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The result is a new Corvette Stingray that breaks from tradition, while remaining instantly recognizable as a Corvette the world over.
FORBES: New Corvette Is A Sign Of The Times At GM
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General Motors is unveiling the world premiere of its convertible Chevrolet Corvette Stingray, and Toyota's GT86 Open, which has been penned as a vision of youthful glamour, helps set the tone for this year's motor show.
BBC: Geneva motor show: Luxury and recession
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In the ad, which aired during the first hour of the awards show on CBS, Volt, Spark, Sonic, Impala and the all-new Corvette Stingray each takes turns at wowing target viewers before Cusack ties everything together.
FORBES: Chevy Touts Product Variety In Inaugural 'Find New Roads' Ad
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The new Corvette one of only a few worthy of the Stingray name, GM decided shares only two parts with the its predecessor.
FORBES: New Corvette Is A Sign Of The Times At GM
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"This is the name we use to mark special generations of Corvette, " says General Motors (GM) North America president Mark Reuss, explicitly linking the new Stingray with the iconic 1963 version made famous by Elvis.
BBC: New Corvette to drive General Motors revival