Including such things as ethics, consideration of the wider aims of society, any thought at all about corporate social responsibility or even an acknowledgement of the idea that there are other stakeholders.
It also showcases a corporate social responsibility partnership that brings together industry, civil society and the governments of Canada and Burkina Faso.
It's a debate as old as the corporate institution: are companies beholden only to their shareholders, or do they have a responsibility to society beyond their bottom line?