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Zhejiang's management is trying to jump-start demand for its shares with a classic Wall Street-style publicity campaign - the corporate road show.
CNN: TARRED BY A BROAD BRUSH
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It rocked the corporate aircraft environment, created a lasting effect on business aircraft optics and resulted in a torrent of bad publicity that equated the company plane with corporate excess.
FORBES: CEO Perk? What Happened To The "Lifetime Use Of The Company Jet?"
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Companies often pay up and shut up, computer experts say, rather than report the crime and garner publicity that may hurt their corporate reputation.
CNN: Twitter message could be cyber criminal at work
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"Large global brands realise there is a generic dislike of super brands, so they often like to appear smaller than they are to avoid negative publicity, " says Stuart Roper, a corporate reputation expert at Manchester Business School.
BBC: Tesco effect: How big firms quietly own little brands
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Simple as it sounds, how is a writer to get the access that he or she needs for an illuminating corporate biography without making a devil's bargain with the company's publicity machine?
ECONOMIST: The complex lives of legal persons
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As he climbs the corporate ladder, Browne wrestles with his public profile, constantly fretting that too much publicity will make him a figurehead ripe for attack.
FORBES: Memoirs Of BP's Browne Foreshadow Blowout
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Warren Buffett has been getting a load of publicity lately by declaring that the members of The Forbes 400 have lower tax rates than corporate receptionists and other middle-class Americans.
FORBES: Ben and Alan's Inflation
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Media need headlines, researchers need donor-pleasing publicity and satisfaction for their own radical beliefs, and the environmental left needs an anti-corporate agenda that raises millions, often from those conveniently scared by their lies.
FORBES: How Junk Science Distorts What We Read, And The Way We're Governed