It seems so quaint these days that we were once outraged by Enron, a would be corporate wheeler-dealer in the 21st century energy markets whose supposed financial prowess turned out to be so much in the way of old-fashioned smoke and mirrors.

FORBES: Enron's Jeffrey Skilling May Get Out Of Jail Sooner Than Expected

And while more unusual names play better in creative fields, what parent can predict whether their son or daughter will aspire to become an art dealer or a corporate lawyer?

FORBES: Should Branding Begin At Birth?

Jody Lurie, corporate credit analyst at broker-dealer Janney Capital Markets, said the Apple offering could be so popular it may end up with lower relative yields than rival, triple-A rated Microsoft Corp.

WSJ: Apple to Sell $17 Billion in Bonds

Jody Lurie, corporate-credit analyst at broker-dealer Janney Capital Markets, said earlier Tuesday the Apple offering might price with lower relative yields than bonds from rival triple-A-rated Microsoft Corp.

WSJ: Apple to Sell $17 Billion in Bonds