Although the resolution seems a bit contrived, the emotional core the depth of the familial bond remains powerful.
NEWYORKER: My Brother Is an Only Child
The goal now is to engage your core customers with such depth that they become your advertising.
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It remains core to our belief system and our behavior even as we pursue more in-depth modes of coverage.
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Biotech firms surveyed focused on four key factors: commitment from senior management, favorable deal terms, market depth in a particular therapeutic area and a strong alignment with a partner's core strategy.
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