The Lifestyle Media segment includes its national television networks, Food Network, Home and Garden Television, Travel Channel, DIY Network, Cooking Channel and Great American Country.

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Do we really need a new channel where the big draws are new cooking and travel shows?

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Mr. Wayne, also CEO of production company DECA, said his team has been "very aggressive in analyzing data" on what viewers like and don't like, and that the channel has made substantive changes, such as redesigning the look of its cooking clips.

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It doesn't look like the channel's beyond reality programming altogether, with its first two shows being a cooking competition named Knife Fight and its other being a celebrity-based travel show named The Getaway.

ENGADGET