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Because it is still so new and somewhat rare, Google Glass is an excellent conversation starter.
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Occasionally, for a light touch, she'll pick a "purse" that doubles as a conversation starter.
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So you're designing your content as a conversation starter, as opposed to an entire narrative encapsulated in 30 or 60 seconds.
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There are many fundraising products for many good causes, Kors said, but choose a watch and it's simple math: a direct formula that it's 100 meals per watch as a conversation starter.
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"It's a conversation starter, " he says, beaming.
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Then there are newsworthy blogs, such as informing readers about a law that has been changed that affects them, a new product makes it easier for their business to thrive, or asks their opinion (a conversation starter) about something currently happening.
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Haas uses the movie as a conversation-starter with his elderly clients and those that have elderly parents about the choice they make.
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