All the conversation, content and context from a meeting or brainstorming session, even scribbles on a notepad or Post-it note, could be captured, preserving not just the idea, but the authentic, original form of the idea.
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It is NOT like having a real conversation. (Live TV and radio interviews are slightly more like live conversations, but even still they are not exactly the same.) In a real conversation, you have context, you understand the context and usually your audience understands the context.
Minimal context and conversation.
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In this context, a conversation I had with Chuck Colson was especially interesting for at least two reasons.
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There was no context to the conversation.
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"It is unfortunate that the Financial Times did not accurately represent the content or the context of our conversation about the good response to date on Windows 8 and the positive opportunities ahead on both Windows 8 and Windows Blue, " it said.
The 4Cs include Content, Context, Connection and Conversation.
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Although some aphoristic tweets stand on their own, most exist in the context of a series or conversation.
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For example imagine a mother is chatting on the phone to her friend about her 10 year old son doing something wrong thus she says wants to kill her son, if you took those words out of context via playing a snippet of the conversation to a police emergency operator the words could be seen in a different light.
Context and history could only be determined through conversation or real-world investigation.
That message has been skewed for a number of reasons, not the least of which is the USA Today article I quoted in my first piece about espnW. After my conversation with Ms. Gentile, it appears that her quotes were used out of context.
"Television programming is driving the social media conversation, but those conversations continue to be fragmented across myriad platforms and provide little local context, " said Alan Frank, President and CEO of Post-Newsweek Stations on behalf of Pearl.
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Unlike every other conversation in life, in a media conversation, every single idea you utter will be judged on its own, not within the context of what you said before or after it.
My experience talking football in a business context for twenty years has confirmed the positive impact of adding a sport to your conversation.
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