Perhaps the only justice with a semi-conventional path was Felix Frankfurter, a Jew whose family emigrated from Austria when he was 12.

ECONOMIST: Franklin Roosevelt's Supreme Court

Three years ago Caterpillar opted not to follow competitors down the conventional research path and instead gambled on a new technology it believed would be more efficient.

FORBES: GET LEAN

With bloated tuition costs and questionable academic standards, it's time we challenge the conventional wisdom that college is the only path to advanced education and economic success.

CNN: Are colleges afraid of Peter Thiel?

This influence certainly relates to a conventional marketing model that not only drives prospects down a purchase consideration path, but it also can take place well outside the purchase consideration window and beyond those individuals directly involved in the purchase.

FORBES: Your Fair Share: Embracing the New Call to Action

The Bristol team's approach makes use of waveguides - channels etched into the chips that provide a path for the photons around the chips like the minuscule wires in conventional electronics.

BBC: Quantum computer slips onto chips