The conventional wisdom is now that the numbers probably line up to the Pareto Principle, more commonly know as the 80-20 rule where 80% of the content in any social network is created by only 20% of the users.

FORBES: Join The 1% And Become A Content Creator

This rule path can then be enhanced with complementary content or offerings, whether for discount on the searched product or an up-sell on similar items.

FORBES: Why Digital Marketers Need to Get More Personal

The ALA sought to overturn the rule in an effort to protect schools and libraries, which use broadcast content for educational purposes.

FORBES: Magazine Article

"The rule we will be publishing today represents the first major overhaul of the format and content or prescribing information in 25 years, " said Dr. Janet Woodcock, deputy commissioner for operations.

FORBES: Magazine Article