Earlier in his career, Kinnier was a product manager at Google, on both the consumer and advertising sides of the company.
FORBES: NEA Names Former Google Exec Alex Kinnier Partner
The other area that the purely technical PM may be challenged is the formulation of an eco-system, where a consumer product is the foundation for revenues from other apps, like downloadable games, or advertising.
FORBES: The Product Manager as the Digital Industry's Rock Star
Whether through advertising, event sponsorship or product placement, entertainment has long been a key element in consumer engagement.
FORBES: Pepsi Can Dream About Entertainment Reversing Share Loss
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