Mobile Commerce Daily recently posted an article about Disney redesigning its mobile website because its customers expected a consistentlook and feel across channels.
Windows 8 and Surface together represent a prodigious bet to round out an eco-branding ploy which hits all major product categories with a consistentlook and feel.
Radioplayer is an initiative backed by the BBC and commercial broadcasters which attempts to give a consistentlook and feel to listening to radio content on the web.
The Alliance is working on several enhancements that include enabling consistent presentation of User Interfaces (UI) across devices and providing consumers with the look and feel that they have come to expect from their selected provider.