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Assuming that personal ownership will persist, in some part, for a while, the companies might conceive of themselves as a concierge service around the maintenance of the car and other kinds of activities customers associate with driving.
FORBES: How Traditional Automakers Can Still Win Against Google's Driverless Car: Part 5
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Newtonian physics is a simplification of our visible world that worked until advanced scientific techniques allowed scientists to conceive of quantum theory as an explanation of how our universe works.
FORBES: On Models & Why Arsenal Must Invest ?120M To Compete for the EPL Title
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If you are a lawyer or financial planner, conceive of each project as a challenge and yourself as a detective searching for an answer.
FORBES: How To Overcome Workplace Distraction
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In contrast to Christians, Confucians do not conceive of the embryo as having a separate existence, and so believe that birth is the beginning of life.
ECONOMIST: Stem cell research
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This is a particularly tough concept for young people to grasp, as they cannot conceive of entering a highly competitive job market where the boss has as much access to Facebook and cached images as anyone else.
FORBES: Newsflash: Posting Naked Pics On Facebook Could Get You In Trouble!
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Titania could not conceive of the way they were made, except as distillations of sadness and heartbreak and despair, since that was how she made her own poisons, shaking drops of terror out of a wren captured in her fist, or sucking with a silver straw at the tears of a dog.
NEWYORKER: A Tiny Feast
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But, for those of who can't conceive a life deprived of exploration, the lure of travel remains irresistible -- exactly as it should be.
CNN: Women: Travel safely, but keep traveling
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We conceive of ourselves connected to people, ideas and causes as fans are, or if you will, communities of interest without geography or even language, united in outlook, sentiment, or (more often than not, in these early days) outrage.
FORBES: OMG The Internet is Eating MY BRAIN! (Part 2)
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But Russian authority is now so remote a memory that, even if Chechnya proves unviable as an independent state, it is hard to conceive of it ever again being subject to Moscow.
ECONOMIST: Chechnya