Thanks to the online explosion of e-commerce sites over the past several years, more Americans have found ways to comparison shop all kinds of consumer goods.
The company has a difficult comparison with last year when there were many clearance sale events as goods bought under the previous management were sold off.
In comparison, Dr Nairn said that parents in Spain and Sweden seemed to find it easier to refuse to buy goods for their children - and that there seemed to be much less pressure to have particular brands.