In making his offer, Hefner said that he is not interested in selling or merging Playboy, selling shares to a third party or entering into discussions with any other financial sponsor because of his concern for the company's brand, the editorial direction of the magazine and the company's legacy.
Adidas-TaylorMade's new driver offers its users a dizzying 168 separate settings, according to the company's brand director Jason Howarth.
Does your marketing department tightly control what products can carry the company's brand name?
In many ways, the task was like an executive search for someone who can enhance a company's brand.
StubHub has a similar arrangement with baseball--fans aren't forced to use the service but will be exposed to the company's brand name.
Enterprise Holdings vehicles may still be booked through the company's brand websites, other online travel sites and through travel agents, Enterprise's statement said.
Today, the company's brand new, state-of-the-art factory produces 10, 000 bottles of gin and ready-to-drink vodka, as well as 15, 000 bottles of beer, per hour.
On the positive side, analysts say the company's brand remains strong.
It should be noted, of course, that injecting satire into PR is a delicate balance as the humor must be effective without damaging a company's brand.
The Apple document showed, among other things, that trust in the company's brand was a decisive factor in buying decisions in countries that include the U.S. and China.
Many believe the case for CSR is not just internal, but together with price and quality, it could be the one of the top three qualities needed for a successful company's brand development.
Four years ago the company appointed its first marketing director for the whole group, Andrea Ragnetti, who was given the job of refreshing the company's brand to compete with cheaper products from China and South-East Asia.
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Earlier this year, The Wall Street Journal reported Google's Android unit was overseeing the manufacturing of a home-entertainment device marketed under the company's own brand.
That changes today, with the introduction of Logitech G, the company's official brand for PC gaming peripherals.
Mr. Ferragamo will also serve as the company's 2013 brand ambassador, a post previously held by actor and fellow inn-owner Richard Gere.
In either case, NSI recognizes the user as the direct owner of the domain name, which can be used to establish a company's online brand through URLs and e-mail addresses.
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They report directly to the chief marketing officer and other senior executives and are expected to vie for a slice of the marketing budget alongside the company's other brand managers.
The company's cola brand took a pass on the Super Bowl last year (the ad dollars instead went to a community advocacy project dubbed Pepsi Refresh), but both Pepsi Max and Doritos will be there sometime after the kickoff at 6:30 p.m.
But in truth it is still unclear how big the appetite for head-worn computers will be, and Google's Project Glass - which benefits from the company's strong tech brand - is expected to play a critical role in determining whether the sector succeeds or fails.
BBC: Details of Google's Project Glass revealed in FCC report
Liz Claiborne's declines were offset slightly by sales of the company's Kate Spade brand, which increased comparative sales by 44% during the quarter.
The split strained the arrangement, as the two men grappled with dividing the company's patents and brand.
The company's Stella Artois brand proved an exception, though, as it saw shipment volumes rise 16.6% during the quarter.
FORBES: Earnings dip despite solid growth in developing markets.
Sales of the company's upscale Lexus brand more than doubled to 3, 456.
Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio.
The company's well-known brand may well have been a reason for the premium it commanded over the expected IPO price.
Acer's channel business model is instrumental to the company's success, while its multi-brand approach integrates Acer, Gateway, and Packard Bell brands in worldwide markets.
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The clothing brand licensing company's stable of brands includes Candie's, Joe Boxer, Mudd, Starter and Zoo York.
People swirled around trucks, where bags of roasted coffee were distributed for free - one company's early stab at creating brand loyalty.
"It's a brand new company but there are elements of the old debt that I feel that I want to honour, " he said.
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It's imperative the company find new brand expansion possibilities.
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