Management should set up the accounts (using the company name in the handle or account name), maintain the passwords, only give access to those who need it as part of their job duties, and direct the content.
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My reasoning is that unless a company is afflicted by an ongoing crisis which is reported on almost daily in the print, broadcast and social media, most people in due time forget the occasional negative they read or hear and just remember seeing the company or product name in the media.
Former CEO Bruce Albertson tried to push the company toward the consumer electronics business with music players, in an attempt to leverage the Zip brand name that the company had so successfully built in the mid-1990s.
While driving cost leadership as a discipline, we were also taking profits and cash and plowing it back in the company, all in the name of growth for the clients.
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It's a sacrifice the company seemingly made in the name of keeping costs low -- one of the few fronts the company seems willing to admit it got beat by the Kindle Fire HD.
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DeNA wants to become the largest mobile social games company in the world and a household name in the U.S., says its chief executive Tomoko Namba.
The name of the fake company in the pilot?
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In 1947, the company dropped the name of its founders in favor of a punchier moniker borrowed from its early car stereo -- a name that meant "sound in motion, " according to the company line.
Then they explain the bizarre name of the company, just in case the customer is confused.
Idine was the creation of one Melvin Chasen , 74, who launched the company in 1984 under the name Transmedia Network .
Crow supports Republican causes both in his name and in the name of the family investment company, Crow Holdings.
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Founded in 1983 under the name Diversions, the company based at the Wales Millennium Centre in Cardiff is currently on a spring tour.
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Click here for the name of the Brazilian juggernaut and company details in the Forbes International Investment Report.
President and CEO Craig Jelinek is putting his name and company in the forefront of the latest drive to increase the federal minimum wage.
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The company reported higher growth in domain name renewals in the first quarter which is inline with history.
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Peter explained that from its ingredients to its marketing programs, the company strives to live up to its name in the way they conduct the business.
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Stance has only been around since 2010, but the company has already made a name for itself in the industry, with features in a wide variety of magazine spreads.
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As the name of the company suggests, the machine is in fact intuitive.
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The name change ties in with the company's 80 year anniversary.
Miyauchi was named president in 1980, and the company changed its name to Orix in 1989.
The ruling is the result of a local company, Gradiente Eletronica, registering the name in 2000, six years before the US firm.
The company went public in 1995, taking the name Mail-Well from one of its acquisitions.
The tobacco company name and brand variant are allowed in small print at the bottom of the pack.
That's a pretty staggering admission from a company that put the term "3D" in the name of its handheld.
Looking to have your company's name on jerseys in the Premier League?
It is also a major reason why I put "market research" in the company name, rather than strategy consulting--to emphasize that we are a data-driven firm.
This is exactly what the name suggests wherein the company has an ownership stake in a business in collaboration with a third party.
In 1971 the company changed its name to Southwest Airlines and made its first flight in June of that year.
The name " Windows 8" may have been tossed around a lot as of late, but Steve Ballmer himself has only just now uttered the name for the first time in public at the company's developer forum in Japan.
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