However, few companies have taken on the net zero challenge in the commercial office space, where there are more complications.
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Asia's slowness on the Net means that many companies and businesses had their names snaffled up before the Net and e-commerce entered the region's collective conscience.
Cisco has been working on the technology for 18 months, building on software acquired when it bought the companies Tribe.net and FiveAcross in early 2007.
Google and Verizon made their announcement after the Federal Communications Commission (FCC) ended closed-door talks with service providers and internet companies to find a consensus on the principle of net neutrality.
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Amazon had withdrawn from the coalition of companies supporting net neutrality, but it recently was listed once again on the group's Web site.
The research on net new job growth shows that by fostering the growth of lots of new companies the economy adds jobs.
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Some companies may oppose the move on the grounds they already face having to buy other new net addresses.
Customers come in the shape of newspapers, magazines, corporate companies, advertisers, individuals, and many others, all in print, or on the net.
As summarized in a Nihon Keizai Shimbun editorial on May 17, for the full year net operating profit of all companies was up 55 percent over the previous year.
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Catherine L. Mann, professor of global finance at Brandeis, says her research that appeared in the TCC report focuses on net job creation, rather than growth of individual companies.
The UK's Information Commissioner has unveiled new rules that put limits on the freedom that companies have to monitor what their employees are doing with e-mail and net access.
And witness the split in the stockmarket between blue-chips such as Toyota, whose capitalisation is still three times that of the big three American car makers put together, and small, primarily domestic companies traded on the over-the-counter market, some two-thirds of which are trading for less than the net value of their assets.
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