In all the stir over this issue, it's important to remember that not only have modern means of transport and communication made it easier for movement to occur, but also technology has made it harder to chart the effects once it does.

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The bracelets displayed at SIGGRAPH 2007 each contain an accelerometer that senses wrist movement and a Bluetooth module for wireless communication, which not only makes it possible to interact with other wearable's but also laptops and mobile phones.

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With the excitement of newer communication mediums such as Skype and WebEx many companies have built the work-from-home movement on the premise that we can just as easily collaborate over a virtual medium as we can face to face.

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Clever campaigns combined with new approaches- such as Cultural Movements which center on communication between brand and customer, can turn occasional buyers into loyal brand followers and active provocateurs in a movement that turns other consumers into the same.

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