Google has hinted in a teaser video that its Google Wallet feature will be launching today, according to TechCrunch, which cites a commercial featuring a scene with Seinfeld character George Constanza.

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When the right prefrontal cortex gets jumpy, it indicates, in this experiment, instinctive revulsion to an obnoxious, tongue-wagging character who pops up in a commercial for Carling beer.

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However, the report did warn that Tyneside could still fall into the trap of 'buzz to bland' if the creativity and character of the area is lost in the commercial development rush of urban regeneration.

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Many mentioned the use of an iconic-type character as being an integral part of making a commercial stand out from the pack.

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Reynolds Tobacco Company in a commercial speech case filed by the Federal Trade Commission which challenged their use of the cartoon character, Joe Camel, as an unfair trade practice to target children with the fun-loving character.

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While the desire to pair humor with a commercial message has a long history in advertising-- Burger King's creepy King character and Bud Light's "Real Men of Genius" being sterling examples--the PR industry has demonstrated a sluggish embrace of yucks as a vehicle to deliver a message about companies, brands or issues.

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