The hype slowed to a mere six press releases in 2008 and 2009 combined.

FORBES: Energy & Genius

Undeterred, the hosts continued to press and Laidlaw and Mike Blair combined to send Ben Cairns clear but the centre failed to capitalise on a promising opening.

BBC: Edinburgh 23-16 Ospreys

Daniel Becnel asked that the growing number of cases against oil companies BP, Transocean, Halliburton and Cameron be combined and heard in Louisiana, the Associated Press news agency reported.

BBC: Dispersed oil caught in the Gulf of Mexico 18 May

In some cases, simply increasing your own online brand awareness, possibly combined with some targeted SEO efforts can limit or negate the effect of negative press online.

FORBES: What Not To Do: What You Can Learn from the FunnyJunk.com/Oatmeal Debacle

He also describes his sexual exploits, devoting dozens of pages to one erotic challenge that combined uninhibited lust with high-wire audacity: a thwarted love affair, during a leftist press junket to North Korea in 1958, with a Pyongyang nurse.

NEWYORKER: Witness