In the days that followed, a constant stream of reports filed by The Associated Press turned Carter into a semi-battlefield celebrity -- a combination of deadly fighting machine, insightful commentator and quipster.

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The combination of advertising-supported content and machine learning creates the potential for the kind of highly targetable environment that marketers have been dreaming of.

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Instead, industry executives say, the appeal is a combination of exclusivity and the pride of owning a driving machine capable of scorching up a racecourse even if it never does.

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For the sake of comparison, AMSC indicates in their literature that a 10 MW superconductor generator would have a nacelle-generator combination weighing approximately 420 tons, compared with a conventional direct-drive machine weighing over 800 tons.

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