The idea is that applications of all kinds, from ERP to CRM to collaboration systems to HR andsoon will all be able to post important events and information to the news feed.
In their book, Mulholland and Earle explain all sorts of ways the company benefits from mesh collaboration in product development, work with partners, marketing, recruiting andsoon.
So their corporate learning strategy has been heavily focused on deep expertise development, collaboration, knowledge sharing, and the continuous reinforcement of expertise as a key to success.