Let's say Armageddon did occur, and CMOs and CDOs all collapsed in a mighty crash.
The insurers' stock performance suffers because they also write policies for those much-maligned CMOs and CDOs.
In fact, 71% of CMOs surveyed said pricing is among their top three strategic priorities.
Prior to her joining, the company cycled through many CMOs in a short period of time.
CMOs see the need to define the vision and path to real marketing transformation.
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It was like a little man inside my CMOS had done a search and replace.
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In the same survey two years ago, CMOs were spending only 3.5% on social media.
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What costume would they be wearing if the attire reflected the kind of CMOs they are?
Specifically CMOs are being asked to take on greater control of the IT budget.
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Despite all this optimism, however, CMOs remain unsure about one fundamental component of their marketing campaigns.
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There are several steps that CMOs can take to help enhance their odds of success.
Change is good for innovation and I see these changes as positive for CMOs.
People are always asking me what drives CMOs and what they are best positioned to deliver.
Most CMOs do not understand how to drive and measure their impact on pipeline.
To appeal to investors' varying risk appetites, the banks sliced CMOs into classes, known as tranches.
CMOs happen to have the best vantage point within any organizations to guide the business.
Just from my recent conversations with CMOs, I am seeing a whole new arena being created.
CMOs are responsible for the sustained and increased sales activities of any product or service.
Only 17 percent of the CMOs polled see themselves as the leader of customer engagement.
With the arrival of full-frame CMOS sensors, digital photographers are about to have a ball.
In fact, Appinions found that there are twice as many influential CEOs as there are CMOs.
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Some executives gathered at our table believed that what matters for CMOs is internal influence.
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And only 41 percent of CMOs in 2011 expected their holiday sales to bump up.
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The second mistake CMOs make is failing to develop and implement a content plan.
There was a consistent pattern of how successful CMOs went about their early days.
There's a 12-megapixel CMOS sensor with a DIGIC 5 processor and an ISO range of 80-6400.
For CMOs and marketing organizations, reaching and engaging consumers has become a frenetic, ever-shifting, always-on exercise.
CEOs need to give CMOs the permission to change the organization and, with it, the business model.
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CMOs must make a strategic commitment to innovation and stop thinking about digital as another media channel.
Like last year's model and even the C3, the Sony NEX-3N packs a 16.1-megapixel APS-C CMOS sensor.
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