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Classic products include the threelegged birch Stool 60, along with works from other Finnish brands such as Woodnotes, which sells carpets and blinds.
BBC: Mini guide to design in Helsinki
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Classic and rather high-end, the products likely appeal (budget-wise) to only a small percentage of overall Zegna customers.
FORBES: Where Is Zegna Aiming With Its High Performance Watches?
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Critics have also focused on the scale of McIlroy's new commercial ventures and three days before his Honda Classic defense he signed a three-year deal with audio products and headphone manufacturers Bose.
CNN: March 2, 2013 -- Updated 1004 GMT (1804 HKT)
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As the Classic Gaming website reports, Microprose, once known as the name behind Civilization, Railroad Tycoon and other classic games, is now set to release a bundle of new products that likely wouldn't garner a second glance if not for the brand.
ENGADGET: Microprose returns to show Commodore how to really tarnish a brand
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He is a classic throw-it-against-the-wall guy, slapping Virgin's scarlet logo on hundreds of products.
FORBES: Red Baron
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He is a classic throw-it-against-the-wall guy, slapping Virgin's scarlet logo on hundreds of products, from airplanes to condoms to health insurance.
FORBES: Red Baron