But Toll's City Living brand has grown in some recent quarters to represent as much as 20% of the company's revenue.
This article is by Barbara Apple Sullivan, the founder and managing partner of Sullivan, a New York City-based brand engagement firm.
The city is abuzz with brand-new Bistro B, a showpiece of local and innovative culinary trends.
The document, drawn up by Sheffield City Council, aims to boost employment by promoting the city as a "brand" and encouraging private firms to set up.
The Bronx Bombers have been the city's premium brand for so long now that a whole generation has grown up assuming New York has always been a Yankees town.
Wilson, co-founder of Gilt Groupe, currently leads the Gilt City division of the brand, which was once only an e-commerce website selling exclusively women coveted fashions by invitation, and is made up of 4 other founders: Alexis Maybank, Kevin Ryan, Mike Bryzek and Phong Nguyen.
"Botanic Inns is an iconic brand for the city of Belfast and right across Northern Ireland, " he said.
But it may be one of the last times that Chrysler emphasizes its relationship with the Motor City as foundational to its brand.
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On 31 December, the DoubleTree by Hilton Hotel Putian opened in Putian, China, the first international hotel brand in this city of three million in Fujian Province.
Duane Reade will continue to operate its 247 stores in the New York City area under its own brand name after the deal closes, which should be by the end of the fiscal year ending Aug. 31, Walgreen said.
But he added that the university was working closely with Locog and the city council to ensure it followed brand guidelines.
In Swindon the edge of the city is marked by building sites and brand-new houses.
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On this dreary January day, her niece is visiting Ashburn from Panama City and Mitchell is trying out her brand new countertop grill to make blueberry pancakes.
As a kid, the Eastman Kodak brand was the undisputed king in a city known for its industry giants, including Bausch and Lomb, Xerox, Gannett, and Western Union.
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For example, Liquid Audio, based in Redwood City, California, relies mainly on its own brand of encryption, which ensures that each piece of music sent out is encoded so that only the intended recipient can play it.
Nadia Tuma is a brand strategy consultant at Prophet in New York City.
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Sink more than a billion dollars into a brand-new international terminal in New York City, of course.
She is well-plugged in in that city, as evidenced by her revelations about the Oldsmobile brand and the search for a new chief financial officer at GM.
"They want to know the usage pattern -- how many calls are going from Quezon City to, say, Makati -- of a brand-new group of customers, " says Duffy.
LeBron could radically augment the brand of his chosen franchise and, if that franchise does not continue to be the Cavaliers, devalue the brand of the Cavs and, yes, the city of Cleveland.
An established brand in its own right, Sex and the City is cosmopolitan - its cocktail of choice as well as the lifestyle celebrated in the newspaper column turned best-selling book turned blockbuster television series turned A-list film.
He brought a brand of basketball to the Garden that electrified an entire city.
The local authority said it would help inject millions of pounds into the city's economy and give the venue "an internationally recognisable brand name".
Newsom, who is now that fair city's mayor, chose PlumpJack as the fanciful name for his budding brand.
Nextel phones, which consist mostly of a line of phones produced by Motorola (nyse: MOT - news - people ) under the iDen brand, are the phones of choice for messengers in New York City, construction workers, factory managers and others who are in constant communication with a select group of other people equipped with similar phones.
In the surrounding suburbs, brand-new dormitory towns are rising from the bush, relieving the city-centre crush.
In a city as profoundly Democratic as New York, however, Giuliani is likely not a brand any candidate wants his own brand to be too closely associated with.
They hardly sparkle with the sunshine pop of the Beach Boys or the gleaming funk of Dr. Dre, but Feist's pleasant brand of melancholy strikes the right mood for winding in (Unintelligible) city, feeling comfortably lost and alone.
The city's lavish spending on the expo is all the more striking given how lacklustre a brand World Expos (or World's Fairs as they are sometimes known) have become in the developed world.
When they're not fighting city traffic in Cadillac suvs, middle-class Saudis frequent gleaming shopping malls lined with designer brand names from the U.S. In a country where women are required to wear full-length abayas in public, you can catch Sex and the City on satellite TV every Friday night.
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