• This article is by Barbara Apple Sullivan, the founder and managing partner of Sullivan, a New York City-based brand engagement firm.

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  • The city is abuzz with brand-new Bistro B, a showpiece of local and innovative culinary trends.

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  • "They want to know the usage pattern -- how many calls are going from Quezon City to, say, Makati -- of a brand-new group of customers, " says Duffy.

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  • Wilson, co-founder of Gilt Groupe, currently leads the Gilt City division of the brand, which was once only an e-commerce website selling exclusively women coveted fashions by invitation, and is made up of 4 other founders: Alexis Maybank, Kevin Ryan, Mike Bryzek and Phong Nguyen.

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  • In Swindon the edge of the city is marked by building sites and brand-new houses.

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  • Sink more than a billion dollars into a brand-new international terminal in New York City, of course.

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  • An established brand in its own right, Sex and the City is cosmopolitan - its cocktail of choice as well as the lifestyle celebrated in the newspaper column turned best-selling book turned blockbuster television series turned A-list film.

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  • She is well-plugged in in that city, as evidenced by her revelations about the Oldsmobile brand and the search for a new chief financial officer at GM.

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  • In the surrounding suburbs, brand-new dormitory towns are rising from the bush, relieving the city-centre crush.

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  • When they're not fighting city traffic in Cadillac suvs, middle-class Saudis frequent gleaming shopping malls lined with designer brand names from the U.S. In a country where women are required to wear full-length abayas in public, you can catch Sex and the City on satellite TV every Friday night.

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  • By this definition, both the bombing of New York's World Trade Centre in 1993 (by Middle Easterners) and the Oklahoma City bombing in 1995 (by American ultra-rightists) were products of the same, nihilist brand of fanaticism.

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  • The city council and HUD say they're taking the opportunity to get rid of the buildings and put up brand-new mixed-income housing.

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  • Nextel phones, which consist mostly of a line of phones produced by Motorola (nyse: MOT - news - people ) under the iDen brand, are the phones of choice for messengers in New York City, construction workers, factory managers and others who are in constant communication with a select group of other people equipped with similar phones.

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