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Most Chinese with any spending power to speak of already have mobiles and use them shamelessly, as anyone who has sat in a cinema in China can attest.
ECONOMIST: Mobile phones in China
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It took a decadelong boom in cinema construction China is adding thousands of screens a year, and exhibitors need content and a WTO ruling in 2009 that went against China to crack open the door.
FORBES: Hollywood's Mr China: Dan Mintz, DMG
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Much of the film is set in China, in part to appeal to Chinese cinema-goers.
BBC: Censored Bond film Skyfall opens in China
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"China is developing methods for consumers to view movies outside the cinema in a legitimate fashion, " said Jim Wuthrich, President, International Home Video and Digital Distribution, Warner Bros.
ENGADGET: Warner brings Pay-Per-View, Video on Demand to China, hopes people will actually pay for it
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All in, China's 1.3 billion people managed a mere 200m cinema visits last year.
ECONOMIST: Everyone is in love with Chinese cinema. Except the Chinese