Borough Parade shopping centre, in Chippenham town centre, is home to a selection of national retail brands and independent stores.
BBC: Chippenham 'win a shop' competition winners to open stores
And even though they bowed out of the FA Trophy last weekend with a 4-1 defeat at Chippenham Town, Smith believes that was very much down to cup fever.
BBC: Tooting boss revels in cup glory
The Chippenham Chamber of Commerce, the Civic Society, the town council, the Community Area Partnership and the local economic partnership have also opposed the plan.
BBC: Chippenham Vision chief resigns over supermarket row
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