Foremost is Ariel Chipman, a philosophy professor who has dedicated his life to Spinoza and the theory of the supremacy of happiness.

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"Typically, you don't think of NetWare and application servers in the same space, " says Todd Chipman, an analyst with Giga Information Group in Cambridge, Mass.

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"I actually thought they would be terrible, " Mr. Chipman said.

WSJ: Hoppy Holidays: Sweet Makers

Nick Chipman, a Milwaukee Web page designer who runs a blog, DudeFoods.com, that discusses "any ridiculous food that guys would be into, " such as a five-pound meatball snowman or a 25-cheese pizza, received a sample of Mr. Casselman's caramels back in May.

WSJ: Hoppy Holidays: Sweet Makers