Go to Africa or India and you see Chinese brands very widely in the stores.
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He believes that two things impede the emergence of Chinese brands on the global stage.
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There are thousands of local Chinese brands, but few have ventured onto the world stage.
FORBES: Had Enough Of 'Made In China'? Get Ready For 'Brands From China'
Aliyun is currently available from two local Chinese brands, Haier and Beijing Tianyu Communication Equipment.
Two problems facing Chinese brands are the country's chronic inventory gluts and stiff local and foreign competition.
Li Ning was undoubtedly one of the top Chinese brands domestically, and it too had global aspirations.
Often the Chinese brands and products featured in Hollywood movies are not available outside their home market.
Mr. Chou: The mobile market there is crowded with low-cost devices, some of them made by Chinese brands.
Switching from assembling to a creating, from an engineering mindset to inventing, will inspire Chinese brands to export.
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Most producers and importers contacted will acknowledge problems with counterfeiters knocking off domestic Chinese brands, but no further.
The sheer size of the Chinese market is one reason more Chinese brands haven't yet arrived on U.S. soil.
None of the Chinese brands exceeded the industry average there in initial quality.
Even foreign brands are perceived by many Chinese consumers as being Chinese brands, simply because they are known to be good.
Power, the recent slowdown in Chinese auto sales has revealed the intensity of demand for international brands as opposed to Chinese brands.
And do you know what is so great about these chinese brands?
They have huge economic growth but it hasn't resulted in patent filings overseas, for example, for many famous Chinese brands in overseas markets.
These four Chinese brands roughly doubled their combined market share during 2012 while Apple picked up only 1 market share point in the year.
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Regardless, I think the strategy here is to provide Chinese consumers with a new product intended to wean them away from foreign cars and make them more accepting of Chinese brands.
With the technological playing-field thus levelled, says Aram Hekimian, Wavecom's chief executive, the Chinese brands should be able to capture 80% or more of the market some time in the next few years.
Hollywood is particularly appealing for Chinese brands because it allows them to raise their profile in the global marketplace but, equally, it plays well at home, says Patrick Frater, the chief executive of Film Business Asia.
He also notes China is in the process of shifting emphasis from purchasing vast hordes of resources like ore and oil to targeting companies (or parts of companies) and technology that will form the groundwork for building reputable Chinese brands.
Display advertising has been particularly popular with non-Chinese consumer brands fighting to grab Chinese consumer mindshare.
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This will work much better than any slogans about Chinese global brands, innovation and creativity for large Chinese SOEs.
Sales in March by Chinese domestic brands rose 14 percent to 688, 000 vehicles, the group said.
Or the globalization of Chinese tech brands Huawei, ZTE and Lenovo.
"Because they do less on research or advertising, Chinese sports brands have lost touch with what consumers want, " Core Pacific-Yamaichi analyst Eugene Mak said.
It is an expensive strategy but one they hope will turn Chinese consumer brands into household names that trip off the tongues of shoppers worldwide.
"Chinese sportswear brands are facing, as are foreign brands, a change in consumer buying habits in China, particularly the increasing popularity of casual wear, " said Headland Capital's Raffini.
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