Brian Foody's Chevy Impala can run on either gasoline or fuel that's 85 percent ethanol.

NPR: Canadian Dreams of Ethanol Distilled from Grass

There is another Buick, called the Lucerne, a throwback small wagon called the Chevy HHR and a redesigned Chevy Impala that was not received warmly at its introduction at last year's Los Angeles auto show.

FORBES: To SUV Or Not To SUV

Along with the spots there will be 11 celebrity endorsements by the likes of Enrique Iglesias and Shaggy, two documentaries about climate change and an eco-friendly episode of Pimp My Ride in which a '65 Chevy Impala gets an 800-horsepower diesel engine that runs on biodiesel.

FORBES: MTV's Green Crusade