No berry or cherry flavor, just sugar and red food coloring.

NEWYORKER: Amundsen

And every parent knows that the active ingredient of bad-tasting medicine has more chance of getting inside a child if delivered with the motivating ingredient of cherry flavor.

FORBES: Discover Opportunities With The Cherry Principle

Consider a tasting where drinkers sample a beer with a particular characteristic (flavor from German hops, hop bitterness, smoked malt, amount of cherry juice, the options are endless) and rate the intensity of that characteristic.

FORBES: Beer On Trial: You Be The Jury