There, perched on the edge of the Chattahoochee National Forest is Hillcrest Orchards, which is comprised of an apple orchard, farm market and Moonshine Museum.

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Atlanta's business leaders have recognized that improving the quality of life, whether by reducing drive time, planting trees or cleaning up the polluted Chattahoochee River, is in their self-interest, he said.

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To his mind he was no more a thief of Nature than when, a country boy during the Depression, he had hooked 20-pound channel catfish, now long gone, out of the Chattahoochee River.

ECONOMIST: Ray Anderson