"People don't have to channel surf anymore, but they still have to shop at Costco, " says Van de Bunt, 48.

FORBES: Private Companies

For most of us, it's a chance to fix ourselves a drink, go to the bathroom or channel-surf.

CNN: JAPAN'S HIDDEN PERSUADERS

Red Bull sponsors some 500 athletes around the world, the type who will surf in Nova Scotia in January or jump out of a plane to "fly" across the English Channel.

FORBES: Magazine Article