They show how you can turn your supply chain into a brand asset.
Besides, a company might want to keep control of its supply chain to protect its brand and knowledge.
AutoNation Inc. announced something new under the sun today, a coast-to-coast auto retail chain with a uniform brand name.
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With its 52-outlet Hong Zhuang Yuan chain, a congee brand purchased in 2008, Jollibee improved the taste of the food, redesigned the restaurants and introduced new products.
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Businesses need to get a better handle on the reality that underlies their messages, because social media are more interested in your supply chain than how you brand it.
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Levering the balance sheet pulled in the roof of the whole western economy and now going too far up the value chain and being the brand just might pull in the walls.
It was the first chain to make its own brand items, so minimising its dependence on suppliers.
They can be used for brand security and supply chain tracking of foods that normally can't be tagged with traditional bar codes.
So Biki tied up with Hilton International, agreeing to co-brand his Trident hotel chain. (The marketing deal ended in March.) He hints at future partnerships, even, perhaps, a merger.
To boost returns, Park says, he'll focus on core brands, boost ad spending, pare the number of wine-stock-keeping units and reduce the low-margin private-brand business for European chain stores.
But the liquidation of a 40-year-old bookstore chain ultimately tells the truth about the brand and how it was managed.
Rather than trying to figure out a business idea, you could buy into a big chain with a proven system and established brand name, rake in profits, and never have to report to a boss again.
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For once, a major public company with a household-name brand took responsibility for its supply chain.
Is your brand invisibly tied to supply-chain paths like roadways and retail outlets that are either deteriorating or undergoing drastic change?
This is part of an experiment to see if the brand can also work as a chain in its own right.
Yum added that it was in the process of reviewing its supply chain management and would also launch a "brand reputation" campaign to re-assure customers of "our high quality food".
The second largest pizza chain in China is The Pizza Company, a brand owned by Minor Food Group.
Another new JC Penney shop-in-shop will be the colorful Canadian clothing brand Joe Fresh, started by grocery chain Loblaw.
Could Ralph Lauren -- the brand atop the long, integrated supply chain that takes apparel ideas from conception all the way to the consumer -- have forgone use of the Chinese factories that do most of the brand's cutting and sewing operations and, instead, contracted with U.S. factories for the Olympic uniform project?
Our first writer-turned-brand came from Hearst, the big newspaper chain.
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And he branched out by launching the Golf House retail chain in 1986 and pursued partnerships to open single-brand stores for such makers of active-lifestyle clothing as Lacoste, Billabong and Quiksilver.
The pizza chain is always working to bring greater relevance to its brand, whether through new product releases like the new Big Pizza Sliders, or to pique the interests of smart communicators steeped in social business to help them better articulate that relevance.
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It also has a stake in Alila, an Asian luxury boutique chain and is additionally creating its own hotels under the Zinc brand.
Burger King is "focused on driving strong expansion in its many markets around the world, " and that "will strongly position the brand" to remain the No. 2 burger chain world-wide, he said.
"Put a brand name on it, create a true national wholesale chain, " Stambouli mused.
Companies continue to increase the number of suppliers in their supply chain, consistent with the trend of product companies moving towards becoming brand owners and shedding captive manufacturing capacity.
Wonder, a preppy clothing chain bearing a striking resemblance to Tory's multi-billion dollar brand, but at a far cheaper price.
Dominos, the global pizza chain based in Ann Arbor, has also been making changes since its 2008 brand relaunch.
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Now Wal-Mart has taken global its successful George brand of clothing, initially developed by George Davies for the British supermarket chain, Asda, that Wal-Mart bought in 1999.
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Today the United Dairy Farmers convenience store chain has approximately 200 locations throughout Kentucky, Ohio, and Indiana and United Dairy Farmers brand ice cream remains a regional favorite.
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