Cerrone contracts with four auto-referral Web sites, like Autobytel.com, which send her several hundred leads every month.
FORBES: Dealers 1 Internet 0
From Cerrone's Web site customers can make service appointments or order parts.
Some of Cerrone's customers walk in with the stock number of the used car they want to buy printed from her Web site.
"Customers come to me at lunch with 45 minutes, " Cerrone says.
That's why it's urgent for dealerships like Cerrone's Crest Nissan , which sells about 1, 000 new cars a year, to replace the gross profits they used to get on new-car sales.
Used car Web sites are more productive for Cerrone.
"He grinds me worse than anyone, " Cerrone, 53, says.
But don't cry for Cerrone.
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