Like some Cold War bat cave, it was accessible only by a reinforced lift shaft concealed within the false front of a seemingly ordinary building.

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Follow founder George Davison III inside, though, and, as he pushes a button, a bookshelf in a large showroom slides open to reveal not a Bat Cave, but 60, 000 square feet of fantasyland.

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It was like a bat-cave inside, and was located in the Pearl Continental hotel.

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