Big Data, while ripe with potential to be mined for insights, needs a different, more dynamic approach to realizing its possibilities than the top-down, root-cause analysis of traditional business intelligence.

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"Cheshire police recently did a root-cause analysis of more than 2, 000 incidents in a 12 month period and found they were linked to alcohol, drugs, driving and mental health issues, " she said.

BBC: Police generic

So far, working with the U.S. Army Medical Research Institute of Infectious Diseases, Diversa has used its patented protein-analysis technology to identify proteins in the organisms that cause plague and anthrax.

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