It is a speciality of Castelnuovo Rangone - a little town near Modena which once had more pigs than people.

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Castelnuovo-Tedesco says the campaign is too new to have quantifiable results.

FORBES: CMO Network

Dave Castelnuovo, the co-creator of popular iOS game "Pocket God, " said Wednesday that more than 50% of the game's player base uses an iPod Touch.

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He argues that the nine villages of Chianti Classico Greve, Panzano, Radda, Castelnuovo Berardenga, Poggibonsi, Gaiole, Barberino, San Casciano and Castellina each impart their own specific characteristics on the wine.

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Costanza Castelnuovo-Tedesco, SAP's vice president of global advertising and branding, says the company turned to mobile marketing as a way of reaching its target audience of C-level execs and "senior business decision makers, " who are early adopters of technology and are frequently on the road.

FORBES: CMO Network