Just last month we saw BenQ bust out a super-slim 7 megapixel shooter called the E720, which at just 19.5 millimeters thick, was one of the trimmest cameras at this resolution level -- even beating out waifs like Casio's Exilim EX-Z700 and Sony's Cybershot DSC-T50.
Casio is positioning the EXILIM G brand in an "endurance" category, which demonstrates its determination to create digital cameras suitable for top athletes and adventurers.