Sageworks, a financial information company company, collects and analyzes data on the performance of privately-held companies and provides cash flow projection technology.

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Ball ( BLL - news - people ), helped Bench produce a business plan and cash-flow projection and acted as a sounding board.

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Richard Harrington, former chief executive of Thomson Corp. and now chairman of venture capital firm Cue Ball , helped Bench produce a business plan and cash-flow projection and acted as a sounding board.

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In this exercise they make an internal projection of a company's free cash flow over a ten-year period.

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