Also targeting the U.S. has been family-owned Casella Wines, with its mass-market Yellow Tail line.

FORBES: Quality vs Quantity

Retailers loved the distinctive kangaroo and the brightly colored point-of-sale displays that Casella Wines shipped with the first batch of bottles.

FORBES: Magazine Article

When Soutter, general manager of Casella Wines, persuaded a U.S. importer to take on his Yellow Tail brand in June 2001, he expected to sell 25, 000 cases the first year.

FORBES: Magazine Article

It's quite a feat for Casella Wines.

FORBES: Magazine Article

The producer of Yellow Tail, Casella Wines of Australia, waited until last year to introduce its Moscato, in part because it didn't have enough quality fruit but also because it miscalculated the Moscato appeal, according to Tom Steffanci, president of W.J.

WSJ: Why You'll Be Drinking Moscato This Year | On Wine by Lettie Teague