The Narrow Car Company - The Abercynon firm's metre-wide, tandem, two-seater NARO car has the dynamics of a motorbike in a bid to change urban transport.
BBC: Showcase for green car technology
Instead, he has decided to design the car wholly using computational fluid dynamics - which current teams use alongside wind tunnels.
BBC: Lucas di Grassi joins new-look Virgin Formula 1 team
On the opportunity side, driverless vehicles will allow for the reconceptualization of cars, car-related business models and competitive dynamics.
FORBES: Google's Trillion-Dollar Driverless Car -- Part 2: The Ripple Effects
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