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They didn't want to copy the capsule hotels popular in Japan, which are used mainly to bunk in for a night.
FORBES: Magazine Article
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The most miniscule quarters by far are found in the slew of capsule hotels found throughout Tokyo and the rest of Japan.
FORBES: The World's Tiniest Hotel Rooms
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The concept can be traced to Japanese capsule hotels, first developed around 1980, and appeal to travellers looking to nod off or work in private without having to pay for a traditional hotel room or leave the airport.
BBC: Sleep in a pod on the fly