All that the ECB can do, that it has not, is in essence print money that ultimately Germany will have to guarantee.

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The magazine thinks in terms of print and not in ways that it can provide readers with an experience that goes beyond words on a page.

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Richard Nixon, director of Printflow, a London-area print shop, says that NexPress is more versatile than other color digital presses because it can print on different papers and weights--not just papers specially treated for use on digital machines.

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"If you hear him give a sermon, he's speaking not from notes, but you can write it down and print it, " Fessio said.

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That type of design uses three parallel arms to control the print head, enabling a device that's not only "fun to watch, " according to the group, but that can also quickly print high resolution objects with a large 9-inch by 11-inch build envelope.

ENGADGET

The brands can play a role not only on screen, but also off screen, with supplemental marketing efforts in the form of print and TV advertisements as well as online and in-store promotions.

FORBES: Magazine Article