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McCain is behind in the polls, still lacking a central theme for his candidacy and shuffling his senior campaign advisors to try to assemble a stronger team.
CNN: Obama bets big with 50-State Strategy
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That, essentially, is the same program advocated by Bush -- at least so far as can be determined from his public statements and statements by his campaign advisors.
CNN: Bush's missile defense plans may be indistinct from Clinton-Gore's
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Tyson, who has chaired the White House Council of Economic Advisors, said the proposed environmental organization was one of several under consideration by the Gore campaign.
CNN: Gore adviser proposes global environmental watchdog
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We found that the winning combination for Little Pim was building tracking into every campaign, focusing on paid search, seeking new ways of reaching customers via advice from board and advisors and setting up cross-promotions instead of simply buying ad space.
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Nonetheless, the president took it on for three reasons: a campaign commitment, a deep-seated belief in equality of care, and the fact that he and his advisors understood that the current growth in costs was simply unsustainable.
FORBES: Why This CEO Supports the President: He Holds the Difficult Middle Ground