Well, besides the massive player we've already seen, he discovered an equally bulked-up remote, the HDMI cable and a pitch from NetFlix (hey, you've gotta get those discs somewhere, right?).
Some cable firms will succumb to Microsoft's pitch, but most prefer an open standard, possibly based on the Java programming language developed by Sun Microsystems.
Of course this means that in addition to the endless marketing mailings and calls we already get from the cable and telecom companies, we'll now have to listen to the gas man's pitch about broadband when he comes to read the meter.