One way to meet information parity head on is to think like a buyer, and to gather and reveal as much information as possible before a buyer confronts you with the facts.
Even when a resourceful buyer uncovers this information--it is available for a price from Consumer Reports, FightingChance.com, and others--there is only so far a dealer can be pushed.
The buyer has no pricing information when they make the buying decision.
With all three dealers taking a cut, the buyer needs accurate price information so that those commissions aren't piled on top of fair market value.
According to a recent study by Mercer Oliver Wyman, a consulting group, and Morgan Stanley, an investment bank, cross-border mergers can work if the buyer brings more sophisticated information-technology and risk management to the target.
In that case, though, a market adage, and my adaptation of an often-repeated tip, should come in handy, even in the Twitter age: Before acting on uncertain information, "buyer beware, " and "don't trust, verify".
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If marketing knows where buyers go for what type of information then marketing can be at the right place (channels) with the right assets (information) for each buyer role and offer calls-to-action that are, for the buyer, the logical next step.
With these tools Colgate can not only reach directly into buyer laptops and mobile devices, but offer specific information and incentives.
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An ex-council leader has told a court he did not consider himself the buyer of a property he is accused of using confidential information to purchase.
The nearer the buyer is to signing on the dotted line, the more influential the information sources become, according to the report.
Rumors exploded about the price tag, the buyer (reportedly the Japanese tech billionaire Masayoshi Son), and even now, little information exists, including which brokers were involved.
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As Brill accurately points out, they also often have no pricing information afterwards as bills feature ridiculous codes and terms which have no meaning to the buyer themselves.
Buyers are increasingly consuming digital information, resulting in the requirement to create and publish relevant and engaging content to meet buyer needs.
There's no word about a possible buyer, but we'll be tuning into the earnings call tomorrow morning to see what additional information is revealed.
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