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The growth in public money for academic research has speeded the process: federal research grants rose fourfold between 1960 and 1990, but faculty teaching hours fell by half as research took its toll.
ECONOMIST: The difficulties of an American doctoral student
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Not only does the curriculum need to include entrepreneurial classes, but also faculty need to be trained in the pedagogies appropriate for teaching creative and predictive approaches for entrepreneurship.
FORBES: Turkey - An Emerging Entrepreneurship Ecosystem
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That last figure was supplied by the American Federation of Teachers, and it may be a little low, but it is undeniable that more than half the teaching in American colleges is done by contingent faculty (that is, adjuncts) like Professor X.
NEWYORKER: Live and Learn
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There seems to be no correlation between student perception of the effectiveness of teaching (as measured by RateMyProfessor.com) and faculty compensation, for example, but professors who teach a lot get paid somewhat more than those that do not.
FORBES: The Three "I's" of Higher Ed Reform
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But some efforts are at risk of stalling at the discussion stage, since teaching business ethics faces roadblocks from faculty and recruiters alike.
WSJ: Some B-Schools Step Up Efforts to Tie Ethics to Business Programs