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All the marketing, research, money and planning are accompanied not by a new trademark, but just another single digit number: 5.
FORBES: Review -- Apple iPhone5: ��5" Isn't A Name. Start Using Real Names Or You're Missing A Huge Opportunity.
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For example, a firm may have a number of businesses in Africa but it wants to group all of them under a single holding company.
BBC: Tax havens: Is the tide turning?
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The Intensive Care Society, PICS, the Association of Paediatric Anaesthetists of Great Britain and Ireland and the Faculty of Intensive Care Medicine say there is no single solution to the problem, but make a number of recommendations.
BBC: Shortage of critical care paediatric beds, doctors warn
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But there are limitations, such as the number of tracks by a single musician that can be played during a set period.
CNN: Pandora eyes global market, talk radio
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On the other hand, Lyle Lovett's latest album includes a sprightly number called "San Antonio Girl, " but not a single song about Austin.
FORBES: Best Cities For Singles 2004
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But Marcus Trescothick, who batted at number eight because of a shoulder problem, only managed a single before he was taken at mid-wicket off Jacques Rudolph.
BBC: Somerset remain in title picture
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Clijsters did not drop a single game in the first set but her level dropped significantly early in the second, with the number of unforced errors reaching double figures.
BBC: Venus Williams & Kim Clijsters into US Open round two
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Spreading assets over a number of different areas helps to minimise the impact of poor performance by a single investment, but you should remember that, if you cash in any medium to long term investments early, the returns are likely to be poor.
BBC: Cashing In guide: investment